The Real Deal: Pocket listings flourish in South Florida as agents eye new platforms

27th June 2019 / The Real Deal

In May, Keyes announced it was partnering with Switzerland-based ListGlobally, an international real estate marketing firm, to promote more than 12,000 of Keyes’ listings. The move is another example of brokerages trying new methods to sell properties that may otherwise sit on the market for months or even years.

ListGlobally will push the listings out to more than 100 listings websites in 12 countries, including the U.K., Sweden, Germany, Qatar and China. About 20 percent of Keyes’ sales in Miami-Dade County come from foreign buyers, said the brokerage’s director of marketing, Paula Renaldo. (Keyes declined to disclose how much the service is costing the brokerage.)

“We needed a different way to try to attract those buyers that are coming in. It’s going to give us that extra exposure we wanted,” said Renaldo, noting that Keyes is paying for the service. “We want to be able to give [clients] the most exposure and get them the most leads.”