Foreign buyers in Italy: how to get a part of a €5.5B market

The editorial teams of leading property portals in Italy published last year articles entitled “Italy: always more foreigners buy in our beautiful country” (Casa.it) or “Always more foreign buyers looking for a house in Italy” (idealista.it).

What’s the size of that market ?

Foreign buyers were responsible for 5.5 billion euros worth of transactions in 2016, which is a record since 2007 (source: article on Idealista.it)

Where are foreign buyers coming from ?

“Knight Frank’s data found that users of 171 nationalities searched for Italian properties on its website during 2015, with British, Italian, U.S. and German buyers remaining the most active.” (source: MansionGlobal article )

Knight Frank, as a leading independent real estate consultancy in Italy, provides its own internal data, which are confirmed by Casa.it Center of Study which adds the Chinese and French buyers to this list as you can see below :

What is more, foreign residents in Italy massively grew in Italy from 1 million residents in 2002, to 5 million residents in 2016 which is 8% of the total population (source: National Institute of Statistics). This clearly shows that Italy is attracting foreigners as you can see below:

How can Italian agencies target foreign buyers and take advantage of this market ?

At ListGlobally, we have developed a simple and powerful offer for Italian agencies to address this market. In one click, they can publish their listings on a network of 133 portals in over 60 countries. Whether you are targeting American buyers, Chinese buyers, French buyers or any other nationality, feel free to have a look at the list and reach out to our teams for any question.


If you’re interested into publishing your listings to foreign portals, subscribe now to ListGlobally, starting at €56 per month.