Winning a luxury listing

Winning and selling listings is what being a real estate professional is all about. Sometimes this is easier said than done, but we have some tips to help you win your next listing.

How can you convince the owner of a luxury home to work with you? How can you rival with a real estate agent from Sotheby's International Realty, Christie's International Real Estate, or Coldwell Banker?

Attract property owners to list their luxury home - with you!

Here are some tips on how to appeal to luxury homeowners:

1. Be an expert about foreign buyers

Your clients will appreciate that you are knowledgeable about the international market and this is ListGlobally's specialty!

For example:

• France: The international clientele in Paris, in the Marais and on the Parisian Left Bank, represented 40% of our clientele. - Barnes International Realty
• Portugal: The average value of real estate operations this year was € 900,000, with foreigners representing 70% of the buyers. - Sotheby's International Realty
• Spain: the proportion of foreigners buying prime property in regions of Barcelona, Costa Brava & Girona, Valencia, Ibiza and Marbella regions was 76%. - Lucas Fox International Properties
• Turkey: Wealthy international buyers are flocking to Turkey. A total of about 137,000 foreigners currently own property in Turkey" - Mansion Global

Give the luxury property owner statistics such as these. You can find them in the press, or online doing searches about foreign buyers in your city, region, or country.

Now that the owner is convinced about the importance of foreign buyers for luxury properties, we can get to the next step. How will you, as his real estate agent, market his property to sell it to foreign buyers?

2. Highlight your global marketing strategy

Win the listing using 3 inexpensive solutions that ListGlobally has created for you.

> Global Agent program

The first solution costs €30 per agent per month, we call it the Global Agent program. By becoming a Global Agent, all your properties will get promoted to an audience of 200+ million potential buyers, in 60+ countries.

> Global Marketing flyer

The second tool is free to all members of the Global Agent program. We provide a one-page flyer to help real estate agents present their international marketing strategy to a property owner.

Flyer-Generic-Vertical

> Luxury listing

The third way we help you win a Luxury listing is to publish your luxury properties on carefully curated Luxury real estate websites. Before we launched this new offering, only dedicated Luxury real estate brokerages were publishing prime properties on portals such as Mansion Global, Wall Street Journal, Juwai, Proprietes Le Figaro, BellesDemeures, Lux-Residence, or PrimeLocation. But now, we're making this available to any agent who has a property for sale above €1 million.

3. Show your client that their property will be on top of search results

By now, you've convinced the property owner that foreign buyers are essential and you've showcased your strong digital marketing strategy to attract them. What's missing?

The final touch: show the owner that his property will be on top of search results, reaching a massive target audience.

With the Global Agent program, your properties will get elevated in search results, appearing on the first pages on partner websites in the ListGlobally network of portals. Additionally, you can boost 1 specific property to the top of search results by promoting it to either Luxury or to Elite.  For more on the benefits of paying for an upgrade; read this article "Paid Space is Just Plain Smart."

A picture says a thousand words - many agents in the Global Agent program take a screenshot to share with their clients. Below, is a screenshot from a search on Properstar.com (a listing site on ListGlobally's network), for properties above €1 million. As you can see, the Global Agent José Esteban Gomes, of IAD Portugal, has promoted his property to the top of search results.

Bonus! a 4th Step: Sharing the publication report with the property owner

The first 3 steps give you a  stronger chance of winning the listing, But, as we all know, this is only the beginning of the journey. To offer exceptional service and to impress your client, share an international report showing the impact of listing with our global network. Here is an example of what the property owner receives in a report: 

Win any listing

Now that you know the way to win a Luxury listing - winning any listing is similar and includes ListGlobally's custom product offerings, market information and elevated listings no matter which market is the best fit for you and your clients.

Good luck winning new listings!

More About Luxury by ListGlobally

Launched in September 2020, the new Luxury Network by ListGlobally will provide individual agents with the ability to boost their luxury listings, to reach affluent consumers through a newly defined network of premium property portals which are devoted to luxury advertising. Luxury Network portals include Mansion Global, Juwai, the Wall Street Journal, BellesDemeures, PrimeLocation, Propriétés le Figaro, Lux-Residence and others. The number of portals in the Luxury Network may differ depending on the location of the property being advertised.

Luxury properties promoted through ListGlobally will automatically be syndicated and published on our participating luxury portals, maximizing the listings' exposure to a targeted audience of high net worth property buyers and investors. Each luxury listing will be featured with increased image sizes, displayed by a photo carousal. Branding for both the individual agent and their office will also be showcased on the listing. Luxury listings will receive top placement in search results across ListGlobally’s own Properstar property portal.

The Luxury Network is available to agents that actively participate in ListGlobally’s agent program, Global Agent. Luxury listing promotions are purchased on an individual listing basis at a cost of EUR 99 per listing per month in Europe and $99 USD per listing per month for listings in located in North America. Contact ListGlobally for complete details about the Luxury Network by ListGlobally and the Global Agent program.

Questions? We invite you to reach out to us or open a chat with us on listglobally.com. 

ListGlobally operates the largest global network of property portals in the world, advertising across +100 property portals in over 60 countries, reaching a monthly consumer audience of over 200 Million potential buyers.