Quality real estate photos - a picture is worth a thousand words

Quality real estate photos - a picture is worth a thousand words

It can be a challenge to gain a landlord's confidence to trust you with the quick sale of their property.

  • Apr 12, 2021 9:23:12 AM |
  • Manu Ferrer

5 Ways ListGlobally helps you sell more properties

We always talk about ListGlobally being the world’s largest network of property portals. But we are much more than that. We are a selling tool, we are a differentiator, and we offer the opportunity for you to be at the forefront of real estate.

  • Mar 26, 2021 3:59:06 PM |
  • ListGlobally Marketing

How to take good photos to impress real estate buyers

Seducing real estate buyers is not all about text

We have already talked about seducing customers through a property description, however the message displayed on the text must coincide with the images shown. But great real estate photos don’t come easy. You need to have an eagle eye, a sense of aesthetics and a sales perspective to take the best photo to impress your potential buyers.

  • Feb 25, 2021 10:00:41 AM |
  • ListGlobally Marketing

How to sell a property to a Chinese buyer

Selling a property to a Chinese buyer has its challenges.  As prominent real estate agents and developers, the Chinese buyer is one of the most sought-after markets in international property. Almost every day we hear news pertaining to new purchases in many locations and countries.

However, many property agents and developers have come to me over the past years, puzzled. It’s all over the news, we see them on the street, at auctions, at open house, but most have never successfully sold to any before. Many try to get into this market but hitting the wall each time.

Here are a few things you need to know what is going on in the mind of a Chinese buyer.

1. The buying cycle is long

It is well understood that the cross-border property buying process generally takes longer than a domestic purchase, however for Chinese buyers, the duration could be much longer than all other international property buyers. Reasons for this include language barriers,  a restriction of information within China (no Google and Google maps which makes it hard for buyers to make independent searches,) and transferring money out of China etc.

It Is therefore very important to have a strategic long-term plan dedicated to the Chinese market. For example, setting up a WeChat official account to ensure that you can consistently connect with these buyers via WeChat or you can work with a Chinese concierge team to do regular marketing email and follow-up calls.

2. Use different media for communication

WeChat is a big part of the Chinese lifestyle – it’s WhatsApp, Facebook, Insta, Tinder, Amazon, Yelp, Banking, Uber, UberEats combined in one App. Chinese do not use emails as much as we do, most communication is done via WeChat. If you want to connect with them, familiarizing yourself with WeChat will be a good start. (Note: WeChat has a translation tool for your conversations)

On Chinese real estate portals like Anjuke.com & Fang.com, 95% of their buyer’s inquiries leave WeChat contact details instead of mobile numbers.

Post properties for sales or market update on your feed so buyers can get updated on your markets.

3. Language is a barrier but not a block

Yes, Chinese is a tough language, but bear in mind that it is not a blocking issue. At the end of the day, if the buyer is really interested in your property and if they do not speak a single word of English or your language, they will bring along a translator or a friend|relative who can speak the language. I have seen a German agent and Chinese buyer conversing on WeChat using a translation tool to finish up a sale. It does work.

What is more important, is to find an efficient way to communicate with Chinese buyers at the early stages of the buying process. For example, hire a Chinese-speaking staff member or work with an external Chinese concierge to send them translated brochures. Once the qualification process is done, you can take over the closing.

At the end of the day the reward is huge

End of the day, I have to admit that Chinese buyers are tough to deal with. But the greatest pleasure and comfort I get out of these ordeals is the old adage about Chinese buyers: You get one, you get the entire village. Once you get the first deal across, the buyer will start getting all his family and friends to buy from you! It’s a long process but the reward is huge.


ListGlobally is the perfect channel to reach Chinese buyers

ListGlobally has you covered by providing access to a truly global audience and promotion across the largest network of real property portals available you will reach +200M potential buyers every month.

You select your properties and we publish worldwide through our network of +100 property portals in +60 countries.

We help you getting:

  • more Leads
  • more Sales

For more information on products and services, please contact  us.

Collaboration article — About the Author

Esther Yong — Director and Co-founder of ACproperty.com.au

Esther Yong is the Director and Co-founder of ACproperty.com.au, Australia’s no.1 Chinese language property portal. ACproperty is currently working alongside ListGlobally to assist them with their Chinese Concierge Services, providing Chinese market solution to ListGlobally clients around the world.

Esther Yong’s Linkedin Profilehttps://www.linkedin.com/in/estheryongtj/

  • Feb 19, 2021 11:38:19 AM |
  • ListGlobally Marketing

Foreign Buyers: How to prepare a property visit

Last year, foreign buyers spent $74 billion on U.S. properties.  The world is more connected than ever. Cross border transactions and investments in international property remain stable and global property marketing has become a requirement.

  • Jan 24, 2021 10:15:33 AM |
  • ListGlobally Marketing

Future prospects of real estate in the United States

More and more foreign buyers are interested in United States real estate

2020 has been a rollercoaster  - as far as the US real estate industry is concerned. Leading markets in the country have witnessed record-low mortgage rates even as buyer demand surged consistently. There also was a wave of relocations across the country, which pushed home prices in many states including New York, California and Florida to unprecedentedly higher boundaries.

  • Jan 3, 2021 4:47:40 PM |
  • ListGlobally Marketing

Things to consider when looking to buy a property in the mountains

It’s not unusual for people to dream about living in the mountains.

  • Jan 3, 2021 3:22:46 PM |
  • ListGlobally Marketing

Three steps to winning luxury listings

Winning a luxury listing

Winning and selling listings is what being a real estate professional is all about. Sometimes this is easier said than done, but we have some tips to help you win your next listing.

  • Nov 27, 2020 5:56:39 PM |
  • Geoffroy Reiser

Renewed homes - opportunity for foreign buyers

The global real estate market is very attractive for foreign investors.

As an international agent, no doubt that many of your foreign buyers have their eye on Switzerland, North America, France, Spain and Portugal.

  • Nov 3, 2020 11:58:00 PM |
  • ListGlobally Marketing

Phone & Email Etiquette with Foreign Leads

Connect With Your Foreign Leads

You are publishing your listings worldwide through ListGlobally network of real estate portals? Well done!

  • Oct 21, 2020 12:10:48 AM |
  • Shanna Mawer

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